BOLD OR TRADITIONAL. HOW CARS CHOOSE THEIR COLOURS
There are people who say that they can only tell cars apart by their colour. And why not? At ŠKODA, they'd certainly find something that appeals to them. The Czech carmaker can offer customers several dozen different body colours thanks to the Fleet Box individual paint scheme option. The standard portfolio already includes eye-catching and bold shades that stand out from the crowd.
These are colour tones that ŠKODA often uses for new model launches and presentation, known as "hero" colours and designed to attract attention to the car. "They are meant to attract attention, and to attract customers to our website or to the dealership. The customer may choose one of the other colours, but the distinctive paint job helps us to introduce the car to them," says Kateřina Vránová, head of the Color&Trim design department, which is responsible for the preparation of exterior colours.
"The development of each colour is a financially demanding process, of course, so a less popular colour is thus seemingly less profitable for the carmaker. But when it attracts attention, it does kind of invisible work," explains Kateřina Vránová.
The ŠKODA KUSHAQ SUV was launched on the Indian market in the attractive Orange Honey paint job.
The list of colours introduced with recent new products shows just how appealing they are. For example, the ŠKODA KUSHAQ – an SUV for the Indian market – attracted attention with its attractive Orange Honey, while the related SLAVIA sedan was painted in Blue Crystal. Incidentally, these two colours (along with Tornado Red) are exclusive to the Indian market. European newcomers also sport distinctive colours, though: the new ŠKODA FABIA, for example, is often shown in Phoenix Orange, while the sporty MONTE CARLO variant is in Velvet Red. And the electric ENYAQ COUPÉ RS iV coupe comes in the vibrant shade of Green Mamba, which subsequently adorned the ŠKODA FABIA RS Rally2 at its premiere. It can also be ordered for the OCTAVIA RS.
