- The CUPRA Formentor, the first model designed and developed exclusively for the brand, one of seven vehicles shortlisted for Car of the Year 2021 award
- Car of the Year 2021 is judged by a panel of 60 motoring journalists from across Europe, representing 23 countries
- The overall winner will be announced on 1 March 2021
Milton Keynes, 8 January 2021 – The CUPRA Formentor, the first vehicle developed specifically for the brand, has been nominated as one of the seven finalists in the prestigious European Car of the Year 2021 award.
This is the culmination of a short journey for the brand, which started in February 2018 when CUPRA was born. The product range has been expanded and transformed since then, including CUPRA Ateca, CUPRA Leon and CUPRA Formentor.
“The CUPRA Formentor’s nomination in this year’s Car of the Year award is a tribute to the hard work and dedication of the brand’s entire team,” said Wayne Griffiths, President of CUPRA and SEAT. “The CUPRA Formentor, our first uniquely designed and developed model, is a real game changer: It brings a dimension to the market that hasn’t been seen before, helping make the brand more visible and desirable. With the CUPRA Formentor, we are joining a new growing segment in Europe.”
The CUPRA Formentor brings together the benefits of a performance car with the qualities of an SUV. In the UK, it’s available with a range of petrol powertrains, including two plug-in hybrid versions, full connectivity and the most advanced safety and convenience systems, lifting the coupe SUV to the top of its class.
The Car of the Year 2021 brings together a panel of prestigious motoring journalists from across Europe with the objective of finding the most outstanding new car on sale. The award’s jury consists of 60 members, who represent 23 European countries, who come together to pick the winner, which will be announced on 1 March 2021.
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