Space travel in the heart of the megacity
Audi urbansphere concept offers a radical vision for the future of urban travel
Designed in collaboration with customers, a high-tech interior sets a new benchmark for the passenger in-vehicle experience
PPE technology platform with an electric drive system
Systematically designed from the inside out, Audi has unveiled plans for the Audi urbansphere concept car. Designers and engineers initially created the Audi urbansphere for use in traffic-dense Chinese megacities, although the concept is also suitable for any other metropolitan center in the world. In these urban areas, where personal space is in particularly short supply, the concept car offers the largest interior space of any Audi to date. It intelligently coordinates this with technologies and digital services that appeal to all the senses and offer a whole new level of experience.
"In order to meet the demands of our Chinese customers, Audi's design studios in Beijing and Ingolstadt worked together closely to jointly develop the Audi urbansphere concept car," says Markus Duesmann, Chairman of the Board Management at AUDI AG and responsible for the Chinese market. For the first time, potential customers in China could also take part in the development process, contributing their own desires and perspectives as part of a process known as "co-creation".
The result can be seen in the Audi urbansphere concept and its particularly striking interior. The spacious automobile acts as a lounge on wheels and a mobile office, serving as a third living space during the time spent in traffic. To this end, the Audi urbansphere combines the luxury of complete privacy with a comprehensive range of high-tech features on board, even during the daily rush hour. Automated driving technology transforms the interior, in which a steering wheel, pedals, or displays are notably absent, into a mobile interactive space that provides a gateway to a wider digital ecosystem.
Audi sphere – first class to the power of three
Audi skysphere, Audi grandsphere, and Audi urbansphere are the three concept cars that the brand with the four rings has developed to showcase its vision for the world of premium mobility of tomorrow. In the process, Audi is creating a vehicle experience that goes far beyond the purpose of merely spending time in a car to get from point A to point B. Sphere number 1: The electrically driven roadster Audi skysphere concept debuted in August 2021. It presented a spectacular vision of a self-driving GT that transforms into a self-driving sports car with a variable wheelbase.
Just a few weeks later, Audi unveiled the second model in the sphere series, the Audi grandsphere concept, at the IAA 2021. This large four-seater sedan exemplified the brand's ambition to define the future of progressive luxury.
What both concept cars have in common with the Audi urbansphere is that the entire concept is based on level 4 autonomous vehicle technology. Audi is currently working with CARIAD, Volkswagen Group's software business, to introduce this technology within the second half of the decade.
Interior size
Even at first glance, the Audi urbansphere concept reveals itself to be the largest model in the sphere family and of all Audi concept cars to date. Its grand dimensions – 5.51 meters (18 feet) long, 2.01 meters (6.6 feet) wide, and 1.78 meters (5.8 feet) high – place it in the upper echelons of the automotive world, yet the Audi urbansphere concept radically breaks with the conventions of the segment.
This is because it has been systematically designed around its passengers, from the inside out. The most important dimension is the unrivaled wheelbase of 3.40 meters (11.2 feet). The interior of the Audi urbansphere is not subject to the conventional maxim of squeezing as many seats, storage compartments, and functional elements as possible into a space limited by the physics of driving. Instead, it prioritizes the occupants' need to experience ample space as a distinctive comfort factor.
"To make e-mobility even more attractive, we think about it holistically and from the customer's needs," says Markus Duesmann. More than ever before, it is not just the product that is decisive, but the entire ecosystem. That is why Audi is creating a comprehensive ecosystem with services for the entire car. The Audi urbansphere concept also offers everyone onboard a wide range of options to use that freedom to provide a highly-personalized in-car experience: communication or relaxation, work or withdrawal into a private sphere as desired. As such, it transforms from being strictly an automobile into an "experience device."
Thanks to Audi's own options and the ability to integrate digital services from other providers, the possibilities are nearly endless. These can be used to access a wide range of services related to the current trip. The vehicle also takes care of everyday tasks that go beyond the ride itself – such as making dinner reservations or shopping online from the car. In addition, the autonomous Audi urbansphere concept picks up its passengers at home and independently takes care of finding a parking space and charging the battery.
Customized infotainment offerings are also available, such as the seamless integration of onboard music and video streaming services. Audi will also offer customers exclusive perks, including access to concerts, cultural events, and sporting events based on their individual preferences.
The architecture – from the inside out
Even the "sphere" in the name sends a signal: the heart of the Audi skysphere, grandsphere, and urbansphere concept vehicles lies in its interior. That makes the inner space the foundation of the vehicle's design and technology and therefore the occupants' living and experience sphere while on the road.
Their needs and desires shape this space, its architecture, and all of the integrated functions. As a result of this shift, the design process itself also changes. At the beginning of all discussions, the focus is solely on the interior. Only then are the package, exterior lines, and proportions designed, along with the technological specifications, turning the automobile into a complete work of art.
Surface, form, function - the interior
The doors of the Audi urbansphere concept are counter-hinged at the front and the rear; there is no B-pillar. As a result, the whole world of urbansphere interior opens up to passengers as soon as they climb in. Seats that swivel outward and a red carpet of light projected onto the ground next to the vehicle transform the very act of entering the car into an experience of comfort.
A wheelbase of 3.40 meters (11.2 feet) and a vehicle width of 2.01 meters (6.6 feet) delineate what is a more than stately footprint, even for a luxury-class automobile. Together with 1.78 meters (5.8 feet) of headroom and expansive glass surfaces, these dimensions provide an exceptionally spacious experience of the interior.
Four individual seats in two rows offer passengers luxurious first-class comfort. The seats in the rear offer particularly generous dimensions and a wide range of adjustment options. In Relax and Entertain modes, the backrest can be tilted up to 60 degrees while leg rests extend at the same time. The center-mounted armrests integrated into the sides of the seats and their counterparts in the doors create a comforting feeling of security.
The seats also cater to passengers' changing social needs in a variety of ways. While conversing, they can turn to face each other on their swiveling seats. On the other hand, those who want some seclusion can conceal their head area from the person sitting next to them using a privacy screen mounted behind the headrest. In addition, each seat has its own sound zone with speakers in the headrest area. Individual monitors are also built into the backs of the front seats.
When passengers want to use the infotainment system together, on the other hand, there is a large-format and transparent OLED screen that pivots vertically from the roof area into the zone between the rows of seats.
Using this "cinema screen," which occupies the entire width of the interior, the two passengers in the back row can take part in a video conference together or watch a movie. Even split-screen use is possible. When the screen is not in use, it offers a clear view into the front thanks to its transparent design or – when folded upwards – through the glass roof area to the sky.
Like in the Audi grandsphere concept, the interior of the urbansphere blends space and architecture, digital technology, and authentic materials into a single entity. The lines emphasize the vehicle's horizontal proportions. The open, wide interior supports the impression of a one-of-a-kind space. The steering wheel, pedals, and conventional dashboard can be hidden during automated driving, which enhances the feeling of transparency and spaciousness.
The seating surfaces and backs of the two seats with integrated seat belts are visually separate. Between the rear seats – normally locked in place in a low position – is a center console that swivels upwards. It contains a water dispenser and glasses – another testament to the Audi urbansphere concept's first-class credentials.
The Audi urbansphere also qualifies as a wellness zone thanks to innovative digital options that emerged in no small part through input from the co-creation process with Chinese customers. Stress detection is a prime example – this adaptive program uses facial scans and voice analysis to determine how passengers are feeling and offers personalized suggestions for relaxation, for example with a meditation app that can be used via the personal screen and the private sound zone in the headrests.
Less is more – displays and operation
In the Audi urbansphere, simplicity has become a design principle. Neither circular instruments nor black screens for virtual display concepts are visible before activating the driving functions. Instead, passengers find clearly structured and calm zones made from the highest quality materials. Wood and wool, as well as synthetic textile fabrics, are used in paneling, seat coverings, and floor carpets, all of which have a high-quality feel and are pleasant to the touch. Soft beige and gray tones structure the interior horizontally. A dark, toned-down green serves as the color of the seat shells and soothes the eye. The interior color zones become lighter from top to bottom and, together with the natural light entering the space, create a homogeneous, wide interior.
The vehicle comes to life at the touch of a fingertip, along with a number of displays, albeit in the form of projections on the wooden surfaces below the windshield, which can be surprising at first. Depending on the driving status – whether manual with a steering wheel or level 4 – they are either distributed across the entire width of the interior or segmented for the driver and front-seat passenger, displaying all of the necessary travel information in ultra-high resolution throughout the journey.
In addition, a sensor bar is integrated under the projection surfaces for quick switching between content – for instance, for music or navigation. It shows all the functions and applications that are active in the car. Icons flash for the different menus.
One particular, extremely innovative control element is located near the door cut-out on the interior cladding: the MMI touchless response. If the passenger is sitting in the upright position, far forward in his or her respective area, they can use this element to physically select various function menus via a rotating ring and buttons and click their way through the individual levels, allowing for simple and intuitive operation.
Even if the seat is fully reclined, passengers can still make use of this convenient feature thanks to a combination of eye-tracking and gesture control. A sensor directed at the eye detects the line of sight when the control unit is to be engaged. And the passenger only needs to make hand movements that are similar to physical operation – without leaning over – to operate the system without touching a thing.
Whether it is eye-tracking, gesture or voice control, or touch, the same thing applies to all operation modes: the Audi urbansphere concept adjusts to the individual user and learns his or her preferences and frequently used functions – and on that basis, it can not only sensibly complete rudimentary commands but also give personalized suggestions directly to the user.
Control panels are even integrated into the armrests on the doors. That way, the car always offers passengers invisible touch surfaces using an optic indicator to show its position. At the same time, there are VR glasses in the armrests on the left and right doors that can be used in conjunction with infotainment options – for instance for the Holoride system.
