THE FUTURE IS MODERN SOLID
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Carmaker ŠKODA AUTO has big plans for the future. Part of these plans is NEXT LEVEL – ŠKODA STRATEGY 2030, which puts environmental protection and meaningful and practical innovation front and centre. One of the tools for implementing this strategy will be the new design language MODERN SOLID, whose development was announced by ŠKODA Chairman Thomas Schäfer at the recent Annual Press Conference.
According to Schäfer, the Czech carmaker has developed a new philosophy to better respond to the demands and changing lifestyle of its customers. “I can assure you: There will be a real wow moment – both for customers and our competition, too,” Schäfer said. MODERN SOLID is going to be the near future of ŠKODA, and the public will find out more later this year.
According to Martin Jahn, ŠKODA board member for sales and marketing, MODERN SOLID is not just about the look of the cars. “Our new NEXT LEVEL strategy and the overall transformation demands a comprehensive design overhaul, not only with regard to products but also the whole brand,” Jahn said. “This shift represents the most dramatic change for ŠKODA since it became a part of Volkswagen Group. We will newly define our purpose, positioning and customer groups, which will shape our new brand design and design language as well as our communication,” Jahn added. Having said that, Jahn stressed that ŠKODA cars would remain people-centric, family-oriented, and SIMPLY CLEVER.
Electric cars are the future
As far as ŠKODA’s products are concerned, it is clear that electric vehicles are the future. “Electrification is also starting to play a role in some developing markets, such as India. Electromobility is a clear path for ŠKODA, not because of pressure from the EU, but because we truly believe in it,” said CEO Thomas Schäfer. He pointed out that ŠKODA is planning at least three new electric vehicles for the coming years, which will be positioned below the current ENYAQ iV in the model hierarchy. But ŠKODA also continues to believe in models with internal combustion engines. The new FABIA, for example, leaves no doubt about how efficient and environmentally friendly such cars can be, according to Schäfer.
